On making unexpected use of readers’ expectations
by look i have opinions
“We all know that nice feeling that happens when we are expecting Thing A from a writer and we go, ‘Oh no, not that, that would be just too obvious,’ and then she delivers, instead, Thing B, and Thing B evidences a bigger heart, or a wider experience, or just more attentiveness on her part, etc., etc.”
—George Saunders in BOMB Magazine
This whole interview contains too much good and interesting advice to quote.