by look i have opinions
This is a very interesting list. #1 struck me as slightly off: “You admire a character for trying more than for their successes.” This might be true, but it seems to me that the most important benefit of this advice isn’t admiration or even liking. The important things here are audience identification with characters and also something more basic and plot-related than that: even if we don’t particularly identify with a character, what makes them watchable/readable is the way they keep trying. Being able to admire and like a character can also be wonderful, but it’s less essential to storytelling, I think.